The purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music festival. The study presented herein also examined festival experiences based on the experience economy model.,A face-to-face survey was performed at the rock music festival Kuzey Fest in Sinop/Turkey, where 336 questionnaires were completed. The statistical analyses conducted to establish the relationship between experiences, perceived value and satisfaction comprised explanatory factor analyses and multiple regression analysis.,This study showed that the experience economy in the context of music festivals consists of four experience dimensions. According to the findings, the participants had predominantly entertainment and aesthetics experiences through passive participation. The study concluded that there were partial and full mediating roles of perceived festival value in the relationship between some experience dimensions and satisfaction; however, it was also found that escape experiences did not significantly affect satisfaction. Finally, the aesthetics, education, entertainment and festival value variables were important pioneer variables for satisfaction.,This study provides industry practitioners with meaningful insight on how to build rich festival experiences and satisfaction.,Perceived value is a critical factor for developing satisfaction and gaining a competitive edge. While much is known about the effect of festival experiences on satisfaction, there is little research examining festival value within the framework of experiences and satisfaction. This research also provides valuable insights for applying the experience economy within the context of events management.

中文翻译：

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节日价值在体验与满意度之间的关系中的中介作用

本文的目的是检验音乐节背景下感知的节日价值对满意度与体验之间关系的中介作用。本文中的研究还基于体验经济模型检查了节日的体验。在锡诺普/土耳其的摇滚音乐节Kuzey Fest进行了面对面的调查，共填写了336份问卷。为建立体验，感知价值和满意度之间的关系而进行的统计分析包括解释性因素分析和多元回归分析。研究表明，音乐节背景下的体验经济包括四个体验维度。根据调查结果，参加者主要通过被动参与获得了娱乐和美学体验。研究得出结论，在某些体验维度和满意度之间的关系中，感知到的节日价值具有部分和完全的中介作用。然而，还发现逃避经历并没有显着影响满意度。最后，美学，教育，娱乐和节日的价值变量是满意度的重要先驱变量。这项研究为行业从业者提供了有关如何建立丰富的节日体验和满意度的有意义的见识。感知价值是发展满意度和获得成功的关键因素竞争优势。尽管人们对节日体验对满意度的影响知之甚少，但很少有研究在体验和满意度的框架内检验节日的价值。