In order to enhance effective analysis on the consumers’ purchasing intention, this paper puts forward an analysis method for the influence of commodity promotion strategy based on game balance decision on customers’ purchasing intention. Firstly, according to the intervention degree of consumers in purchasing process and difference between brands, it classifies the consumers’ purchasing behavior, and establishes model analysis methods for different types. Secondly, it puts forward a game balance queuing delay analysis strategy in order to enhance dispatching efficiency, and conducts iterative adjustment on queuing delay analysis strategy by aid of game balance solution; finally, it verifies the performance and advantage of the mentioned method through simulation study, thus presenting the algorithm effectiveness.

中文翻译：

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基于心理距离理论的商品促销策略对消费者购买行为意图的影响

为了加强对消费者购买意愿的有效分析，提出了一种基于博弈平衡决策的商品促销策略对顾客购买意愿影响的分析方法。首先，根据消费者在购买过程中的干预程度和品牌之间的差异，对消费者的购买行为进行分类，建立不同类型的模型分析方法。其次，为提高调度效率，提出了一种博弈均衡排队时延分析策略，并借助博弈均衡解决方案对排队时延分析策略进行了迭代调整。最后，通过仿真研究验证了该方法的性能和优势，从而证明了算法的有效性。