From the 1980s, international organizations have devised strategies to develop national media systems to make them more diverse and inclusive so as to both exhibit and preserve local cultures. However, these strategies have not always been successful since information has become a commodity, because the interests of private actors prevent equal access to communication rights. This article outlines a perspective on media development from a rights-based approach, derived from a critique of dominant perspectives from international organizations with a strong focus on technology provisions. The article argues for media development based on the right to communication as an alternative to commodification of information. Through examples from Brazil and Kenya, the article illustrates that viewing communication as a basic right can lead to the inclusion of more voices in the public discourse. In addition, a model for media development is proposed, suggesting that the state and national civil society play a significant role in promoting diverse national public spheres.

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传播权案例：基于权利的媒体发展方法

从 1980 年代开始，国际组织制定了发展国家媒体系统的战略，使其更加多样化和包容性，从而既展示又保护当地文化。然而，这些策略并不总是成功，因为信息已经成为一种商品，因为私人行为者的利益阻碍了平等获得通信权。本文概述了基于权利的方法对媒体发展的看法，该方法源自对国际组织的主要观点的批判，这些组织强烈关注技术条款。本文主张基于传播权的媒体发展作为信息商品化的替代方案。通过巴西和肯尼亚的例子，文章说明，将交流视为一项基本权利可以导致在公共话语中包含更多的声音。此外，还提出了一个媒体发展模型，表明国家和国家公民社会在促进多元化的国家公共领域方面发挥着重要作用。