This article is concerned with the ways in which local/national drama becomes a global success, which strategies are developed to appeal to viewers within different cultural settings and how far this shift is important when re/thinking audience reception studies. The study answers this question by exploring the television (TV) drama series, The Magnificent Century (2011–2014) by conducting in-depth interviews in the Greek capital Athens and the Moroccan capital Rabat with viewers and the production and distribution team of the series. The findings show that potentials for pleasure in the consumption of drama are designed from the very beginning when thinking globally, to reduce cultural differences to a minimum, to finally fuse audiences’ interpretative practices beyond cultural polarization to common understandings.

中文翻译：

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全球戏剧中的快乐政治：电视连续剧《壮丽世纪》（Muhteşem Yüzyıl）的案例研究

本文关注的是地方/国家戏剧在全球取得成功的方式，制定了哪些策略来吸引不同文化背景下的观众，以及这种转变在重新/思考观众接受研究时的重要性。该研究通过在希腊首都雅典和摩洛哥首都拉巴特与观众以及该系列剧的制作和发行团队进行深入访谈，探索电视（电视）剧集《壮丽世纪》（2011-2014 年）来回答这个问题. 研究结果表明，戏剧消费的愉悦潜力从一开始就被设计为全球化思维，以将文化差异降至最低，最终将观众的解释实践超越文化两极分化为共同理解。