This study aims to identify different approaches to conceptualize value co-creation and analysing firms’ co-creation strategies aided by various advancing technologies. This study further discusses the strengths and weaknesses of these strategies and suggests solutions to overcome the limitations.,Following a critical literature review, the authors propose a conceptual framework to denote the relations between evolving technologies and co-creation activities.,On one hand, technology influences the co-creation processes by empowering consumers, offering greater ability to connect, providing greater access to information and furnishing a platform that facilitates co-creation; on the other hand, technological advancements may add complexity, variability and lead to loss of control for service organizations. A role of customers and value definitions are identified and elaborated in the value co-creation process.,Advanced information and communication technologies transcend the traditionally defined service encounters by enabling co-creating actors to exchange resources through virtual interfaces, thus redefining the strategies of value co-creation. Though many studies have discussed value co-creation in diversified standpoints, a perspective from its relationship with technological progression over time remains nascent. The study contributes to a more comprehensive understanding of technology-enabled value co-creation in service ecosystems.

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价值共同创造与技术进步：关键评论

这项研究旨在确定将价值共同创造概念化的不同方法，并借助各种先进技术来分析企业的共同创造策略。这项研究进一步讨论了这些策略的优缺点，并提出了克服这些局限性的解决方案。在进行了重要的文献综述之后，作者们提出了一个概念框架来描述不断发展的技术与共同创造活动之间的关系。技术通过赋予消费者权力，提供更大的连接能力，提供更多的信息访问权限以及提供促进共同创造的平台来影响共同创造过程；另一方面，技术进步可能会增加复杂性，可变性并导致服务组织失去控制。在价值共同创造过程中，客户的角色和价值定义得到了确定和阐述。先进的信息和通信技术通过使共同创建的参与者通过虚拟界面交换资源，从而超越了传统定义的服务遭遇，从而重新定义了价值战略。共创。尽管许多研究已经从多种角度讨论了价值共创，但从其与技术进步的关系的角度来看，这种观点仍处于萌芽状态。该研究有助于更全面地了解服务生态系统中由技术推动的价值共创。先进的信息和通信技术使共同创建的参与者能够通过虚拟接口交换资源，从而超越了传统定义的服务遭遇，从而重新定义了价值共创策略。尽管许多研究已经从多种角度讨论了价值共创，但从其与技术进步的关系的角度来看，这种观点仍处于萌芽状态。该研究有助于更全面地了解服务生态系统中由技术推动的价值共创。先进的信息和通信技术使共同创建的参与者能够通过虚拟接口交换资源，从而超越了传统定义的服务遭遇，从而重新定义了价值共创策略。尽管许多研究已经从多种角度讨论了价值共创，但从其与技术进步的关系的角度来看，这种观点仍处于萌芽状态。该研究有助于更全面地了解服务生态系统中由技术推动的价值共创。