Purpose: The purpose of this exploratory study is to examine entrepreneurial deviance from the perspective of New Zealand's commercial honey producers. The study adopts entrepreneurial action and social learning theories and proposes a theoretical framework in the context of entrepreneurial deviance. Design/methodology/approach: Data were collected through online surveys from 52 professional beekeepers. Findings: Overstocking of beehives, encroachment, biosecurity threats and unfair competition were most common forms of deviance affecting participants. While these predominantly responded through investing in disease prevention, security equipment or by reporting deviant incidents, finding proper solutions remains elusive. The findings revealed robust alignments with both theories. Overall, offenders’ perceived incentives to act illustrate alignment with social learning theory’s four key constructs. Entrepreneurial action emerged through individual perpetrators’ evaluation and subsequent maximisation of potentially lucrative opportunities. Originality/value: The study addresses an important and under-researched dimension, notably, the negative or “dark” side of entrepreneurs, in this case, illustrated through greed and disregard for fair and proper ways of conducting business. This knowledge gap is even more obvious among small and medium business, which is also the focus of the research. © 2020, Emerald Publishing Limited.

中文翻译：

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通过社会学习和企业家行为理论了解企业家的偏差：一项实证研究

目的：本探索性研究的目的是从新西兰商业蜂蜜生产商的角度研究企业家的偏差。该研究采用了企业家行为和社会学习理论，并提出了与企业家背离有关的理论框架。设计/方法/方法：数据是通过在线调查从52位专业养蜂人那里收集的。调查结果：蜂箱积压，侵占，生物安全威胁和不正当竞争是影响参与者的最常见形式的偏差。尽管这些人主要通过投资于疾病预防，安全设备或报告异常事件来做出回应，但寻找适当的解决方案仍然遥遥无期。研究结果揭示了这两种理论的强有力一致性。全面的，犯罪者的行为动机被证明与社会学习理论的四个关键结构保持一致。企业家行为是通过个人犯罪者的评估以及随后最大程度地获利的机会而产生的。原创性/价值：该研究涉及一个重要且研究不足的方面，特别是企业家的消极或“阴暗”一面，在这种情况下，通过贪婪而无视公平和适当的经商方式来说明。中小企业之间的知识差距更加明显，这也是研究的重点。©2020，翡翠出版有限公司。原创性/价值：该研究涉及一个重要且研究不足的方面，特别是企业家的消极或“阴暗”一面，在这种情况下，通过贪婪而无视公平和适当的经商方式来说明。中小企业之间的知识差距更加明显，这也是研究的重点。©2020，翡翠出版有限公司。原创性/价值：该研究涉及一个重要且研究不足的方面，特别是企业家的消极或“阴暗”一面，在这种情况下，通过贪婪而无视公平和适当的经商方式来说明。中小企业之间的知识差距更加明显，这也是研究的重点。©2020，翡翠出版有限公司。