Through recent leaps in application, artificial intelligence (AI) has become one of the most promising digital technologies, attracting significant attention from scholars and practitioners alike. Prior innovation research has mainly focused on the opportunities for and challenges to infusing digital technologies into the innovation process. However, understanding the general effects of digital technologies is insufficient as their specific fields of application differ. AI is distinct from other digital technologies, given its potential to evolve into both a general-purpose technology and a method of inventing, and several firms are beginning to integrate AI into their innovation processes. We capture this phenomenon by introducing a concept we term self-innovating artificial intelligence (SAI), defined as the organizational utilization of AI with the aim of incrementally advancing existing or developing new products, based on insights from continuously combining and analyzing multiple data sources. As SAI is about to fundamentally change how innovations are created, this article describes the underlying AI technology; conceptualizes and outlines how firms may incorporate SAI into their innovation processes with the aim of developing increasingly complex products; and offers potential avenues for further research in this intriguing domain.

中文翻译：

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重塑创新管理：自主创新人工智能的影响

通过最近的应用飞跃，人工智能 (AI) 已成为最有前途的数字技术之一，引起了学者和从业者的极大关注。先前的创新研究主要集中在将数字技术注入创新过程的机遇和挑战。然而，由于数字技术的具体应用领域不同，因此了解数字技术的一般影响是不够的。人工智能不同于其他数字技术，因为它具有发展成为通用技术和发明方法的潜力，几家公司开始将人工智能整合到他们的创新过程中。我们通过引入一个我们称之为自我创新人工智能 (SAI) 的概念来捕捉这种现象，定义为组织利用人工智能，目的是基于不断组合和分析多个数据源的见解，逐步推进现有产品或开发新产品。由于 SAI 即将从根本上改变创新的创造方式，本文介绍了底层 AI 技术；概念化并概述公司如何将 SAI 纳入其创新过程，以开发日益复杂的产品；并为在这个有趣的领域进行进一步研究提供了潜在的途径。概念化并概述公司如何将 SAI 纳入其创新过程，以开发日益复杂的产品；并为在这个有趣的领域进行进一步研究提供了潜在的途径。概念化并概述公司如何将 SAI 纳入其创新过程，以开发日益复杂的产品；并为在这个有趣的领域进行进一步研究提供了潜在的途径。