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The market segmentation of higher education in Colombia reveals social inequalities
Cogent Education ( IF 1.5 ) Pub Date : 2021-02-12 , DOI: 10.1080/2331186x.2021.1877885
Frederick Andrés Mendoza Lozano 1 , Julian Mauricio Cruz Pulido 2 , José Félix García Rodríguez 3
Affiliation  

Abstract

In a scenario of significant growth in the supply and demand of higher education programmes in Colombia, this study proposes a modelling system based on data mining techniques to characterise this market after obtaining quality information about first-term students. The research uses a sample of 3548 programmes in Colombia, which represents 50% of higher education students in the period between 2012 and 2014. It is concluded that the private higher education reproduces social inequalities in the sense that it restricts by the way of costs, the access to the high-quality supply and avoid the best students to be received there. The modelling strategy creates an instrument that allows visualisation and locating of each microdata (academic programme) in a segmentation based on academic and socio-economic variables which converts the result of the research into an academic portfolio management tool for higher education institutions.



中文翻译:

哥伦比亚的高等教育市场细分揭示了社会不平等

摘要

在哥伦比亚高等教育计划的供需显着增长的情况下,本研究提出了一种基于数据挖掘技术的建模系统,以在获得有关第一学期学生的质量信息后表征该市场。该研究使用了哥伦比亚3548个项目的样本,占2012年至2014年期间高等教育学生的50%。结论是,私立高等教育在某种程度上重现了社会不平等,即它受到成本的限制,获得高质量供应的机会,并避免在那里收到最好的学生。

更新日期:2021-02-12
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