With the emergence of new media technologies, being new media literate and able to critically analyze new media information are important to young adults, a group of individuals that are particularly active on social media. However, since the development of new media literacy, no study to date examined demographic characteristics, personality factors, and social network site (SNS) use related to it. More importantly, no research examined the relationship between new media literacy and perceptions and actions related to controversial issues. These under-explored facets deter practitioners from tailoring future new media literacy curricula and identifying the targeted audience. With a survey of 551 young adults, our study revealed that media literacy practitioners should devote more attention to (a) Caucasian males with low SNS use, (b) non-Caucasian females with low SNS use, and (c) individuals with low Need for Cognition and SNS use. Our study further showed that increasing new media literacy can help reduce misperceptions induced by misinformation that is rampant in the new media environment.

随着新媒体技术的出现，具有新媒体素养并能够批判性地分析新媒体信息对年轻人（在社交媒体上特别活跃的一群人）很重要。但是，由于新媒体素养的发展，迄今为止，尚无研究检查人口统计学特征，个性因素和与之相关的社交网站（SNS）的使用。更重要的是，没有研究检查新媒体素养与与争议性问题相关的看法和行动之间的关系。这些探索不足的方面阻止从业人员定制未来的新媒体素养课程，并确定目标受众。通过对551名年轻成年人的调查，我们的研究表明，媒体素养从业者应该更加关注（a）SNS使用率较低的白人男性，（b）SNS使用率较低的非白种人女性，以及（c）认知和SNS使用需求较低的个人。我们的研究进一步表明，提高新媒体素养可以帮助减少在新媒体环境中普遍存在的错误信息引起的误解。