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Inside and Outside the Market for Contemporary Art in Brazil, through the Experience of Artists and Gallerists
Arts ( IF 0.3 ) Pub Date : 2020-11-04 , DOI: 10.3390/arts9040113
Amanda Brandellero

In this paper, I seek to extend our understanding of global art markets by focusing on the relationships between different art world agents and their perceived responsibilities and roles in a market considered locally ‘incipient’ and emergent on the global scene. For this purpose, I draw on over 50 interviews with art gallerists, independent art spaces and visual artists represented by them, living in São Paulo and Rio de Janeiro, the two largest clusters of the contemporary art market in Brazil, at a time of market expansion and internationalisation. In an incipient market, two main functions are considered important: Developing the commercial circuit and opening up the market, and; enhancing the value of art in society. Such functions occur against the backdrop of a large and complex country, where the ‘eixo’ (axis) of the main cities offers greater opportunities for visibility and valorization. The findings help to elucidate the perceptions of responsibility and roles in a context of market development, as well as the emerging boundaries between culture and the market. Moreover, the paper explores the emerging dynamics and strategies of art world development as they are enacted, offering insights into how art market actors perceive their roles and responsibilities, as well as the strategies available to them to support market consolidation.

中文翻译:

通过艺术家和画廊家的经验,在巴西当代艺术市场的内部和外部

在本文中,我试图通过关注不同的艺术世界代理商之间的关系,以及他们在被认为是本地“新兴”市场并在全球舞台上崭露头角的市场中的感知责任和角色,来扩展我们对全球艺术市场的理解。为此,我采访了现时巴西当代艺术市场的两个最大集群圣保罗和里约热内卢的艺术画廊主,独立艺术空间和以他们为代表的视觉艺术家,进行了50多次采访扩张和国际化。在新兴市场中,两个主要功能被认为很重要:开发商业电路和开放市场;以及 提升艺术在社会中的价值。这样的功能发生抵抗大和复杂的国家的背景下,其中“ eixo主要城市的“(轴)”提供了更大的知名度和增值机会。这些发现有助于阐明市场发展背景下的责任感和角色以及文化与市场之间新出现的界限。此外,本文还探讨了艺术世界制定过程中新兴的动力和策略,提供了对艺术市场参与者如何看待其角色和责任的见解,以及他们为支持市场整合而可用的策略。
更新日期:2020-11-04
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