In 1947, Czech designer Ladislav Sutnar and Danish architect Knud Lönberg-Holm published three articles in Interiors magazine introducing their theories of modern visual communication to the professional design community in the United States. These articles, subsequently released together as Designing Information, were informed by the authors’ work at Sweet's Catalog Service, a dominant publisher of industrial catalogs at the time. At Sweet's, Lönberg-Holm and Sutnar developed standards for product information centered on the concept of “visual flow.” This article examines vision and flow in Designing Information, analyzing how the authors applied ideas from diverse realms of midcentury discourse—including visual education, Gestalt, and Behaviorist psychologies—to the context of American business and industry.

中文翻译：

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视觉在 Ladislav Sutnar 和 Knud Lönberg-Holm 的设计信息中的作用

1947 年，捷克设计师 Ladislav Sutnar 和丹麦建筑师 Knud Lönberg-Holm 在《室内设计》杂志上发表了三篇文章，向美国的专业设计界介绍了他们的现代视觉传达理论。这些文章随后作为设计信息一起发布，这些文章来自作者在 Sweet's Catalog Service 的工作，Sweet's Catalog Service 当时是工业目录的主要出版商。在 Sweet's，Lönberg-Holm 和 Sutnar 制定了以“视觉流动”概念为中心的产品信息标准。本文考察了设计信息中的愿景和流程，分析了作者如何将世纪中叶不同领域的思想——包括视觉教育、格式塔和行为主义心理学——应用于美国商业和工业的背景。