Design is increasingly recognized as offering strategic value to business in driving innovation, and has assisted organizations in balancing the needs of several stakeholders while maintaining competitiveness. However, for organizations which are not design-oriented, realizing outcomes through design can present a complex challenge. This paper presents the findings of a two-year action research project, and contributes a method for building an appetite for design, developing an awareness of the value design can offer, and for taking action within organizational constraints. Outcomes include enhanced perception of design methods, a clearer understanding of stakeholders, and the contribution of a framework for integrating design in organizations yet unfamiliar with the value of design.

中文翻译：

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走向设计导向和整合：推动设计从意识到行动

设计在推动创新方面为企业提供战略价值，这一点越来越得到认可，并帮助组织平衡多个利益相关者的需求，同时保持竞争力。然而，对于不以设计为导向的组织而言，通过设计实现成果可能是一项复杂的挑战。本文介绍了一项为期两年的行动研究项目的结果，并提供了一种方法来建立对设计的兴趣，培养对设计可以提供的价值的认识，并在组织限制内采取行动。成果包括增强对设计方法的认知，更清楚地了解利益相关者，以及为将设计集成到组织中但不熟悉设计价值的框架做出的贡献。