This study examines the link between employee engagement and internal branding. It seeks to understand which antecedent factors healthcare professionals consider important for employee engagement and what kinds of implications this engagement-related information may have for internal branding. The study reviews the literature on employee engagement and internal branding and presents a conceptualisation of the linkage between the two concepts. The empirical portion content analyses more than 1200 answers to open questions to examine employee engagement in the case organisation, a large private healthcare organisation in Finland. The findings suggest the following eight antecedent factors to be particularly important for healthcare professionals’ employee engagement: organisational culture, reward, working environment, training, HR practices, reputation and values, communication, and physical environment. Based on the empirical and theoretical analyses, it can be said that the antecedent factors of employee engagement and elements of internal branding can be considered two sides of the same coin.

中文翻译：

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员工敬业度和内部品牌：同一枚硬币的两个方面？

本研究考察了员工敬业度和内部品牌之间的联系。它试图了解医疗保健专业人员认为哪些先行因素对员工敬业度很重要，以及这种与敬业度相关的信息可能对内部品牌有什么样的影响。该研究回顾了有关员工敬业度和内部品牌建设的文献，并提出了这两个概念之间联系的概念化。实证部分内容分析了 1200 多个开放问题的答案，以检查案例组织（芬兰的一家大型私人医疗保健组织）中的员工参与度。调查结果表明，以下八个先行因素对医疗保健专业人员的员工敬业度特别重要：组织文化、奖励、工作环境、培训、人力资源实践、声誉和价值观、沟通和物理环境。基于实证和理论分析，可以说，员工敬业度的前因因素和内部品牌的要素可以被视为同一枚硬币的两个方面。