How have digital technologies affected the market logics and economization that constitute the underlying governing rationality of neoliberalism? This essay unfurls five theses that further develop the concept of technoliberalism, the intensification of neoliberalism through computational technology, in the context of the networked public sphere: (1) technoliberalism names the dominant governing rationality in cultures where digital computation technology suffuses everyday life; (2) technoliberalism replaces public, democratically accountable power with the private, technical expertise of digital technology firms; (3) technoliberalism focuses on contriving technical systems to change culture at the expense of democratic argument and deliberation; (4) technoliberalism intensifies the commodification of attention, resulting in undemocratic forms of “noopower”; and (5) technoliberalism standardizes subjectivities through grammatization. Each thesis complicates the prospects of democratic deliberation in the networked public sphere and articulates lines of communication research necessary for keeping democratic practices vibrant.

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关于技术自由主义和网络公共领域的五篇论文

数字技术如何影响构成新自由主义基本统治理性的市场逻辑和节约？本文提出了五个论点，进一步发展了技术自由主义的概念，即在网络公共领域的背景下通过计算技术对新自由主义进行的强化：（1）技术自由主义指的是在数字计算技术可以解决日常生活的文化中占统治地位的合理性；（2）技术自由主义用数字技术公司的私人技术专长代替了公共的，民主的问责制权力；（3）技术自由主义侧重于以民主辩论和审议为代价，设计技术体系来改变文化；（4）技术自由主义加剧了注意力的商品化，导致非民主形式的“ noopower”；（5）技术自由主义通过语法化来规范主观性。每篇论文都使网络公共领域中民主审议的前景复杂化，并阐明了保持民主实践活力所需的传播研究路线。