Journalists’ privileges and the perceived value of their contributions are being affected by the increasing belief that journalistic work is a product that can be produced by anyone. This perspective should prompt questions related to the conceptualization of journalistic expertise and the functions of educational institutions that assert they teach it. This research contributes to scientific knowledge by introducing an alternative scholarly approach toward defining journalistic expertise—a communication perspective. Prestige in the digital landscape is increasingly associated with the ability of communicators to package information conveying their expertise to various publics. We proposed a set of variables to assess expertise: journalism-related degree, previous professional journalism experience, affiliation, journalism awards, specialization, technical skills, journalism skills, and public service through a content analysis of public Facebook fan pages. The results revealed that journalists communicated their expertise by highlighting their affiliation, previous experience, and specialization(s).

中文翻译：

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新闻专业知识：交流方法

人们越来越相信新闻工作是任何人都可以生产的产品，因此新闻工作者的特权及其贡献的感知价值正在受到影响。这种观点应引起有关新闻专业知识的概念化和声称其教学的教育机构职能的问题。这项研究通过引入一种替代性的学术方法来定义新闻专业知识（传播观点），为科学知识做出了贡献。在数字领域中，声望与传播者打包信息的能力越来越相关，这些信息可以将他们的专业知识传达给各个公众。我们提出了一组变量来评估专业知识：新闻相关学位，以前的专业新闻经验，从属关系，新闻奖项，专业化，通过对Facebook公共粉丝页面的内容分析，掌握技术技能，新闻技能和公共服务。结果表明，记者通过突出他们的隶属关系，以前的经验和专业知识来交流他们的专业知识。