This research investigates various firm motives for practicing corporate social responsibility (CSR). More precisely, it examines whether a firm's primary motive for undertaking CSR is related to the type of actions performed. Such exploratory research is overdue following more than 40 years of scholarly contention on the financial rewards of doing (and looking) good. By uncovering and measuring specific aspects of CSR, I offer an initial understanding of interactions within firm CSR operations. Theory on types of CSR have surfaced, yet empirical studies are few. In this research, I address this disparity by using original quantitative measures of both motive and type. The outcomes of this investigation challenge certain extant notions of CSR, while introducing a measure of objectivity in some long‐standing debates among scholars and corporate stakeholders.

中文翻译：

---

行动胜于雄辩吗？企业社会责任探索性研究

本研究调查了各种企业实践企业社会责任 (CSR) 的动机。更准确地说，它考察了企业承担企业社会责任的主要动机是否与所采取的行动类型有关。超过 40 年的学术争论是关于做好（和看起来）好的事情的经济回报，因此这种探索性研究已经过期了。通过揭示和衡量企业社会责任的具体方面，我初步了解了公司企业社会责任运营中的相互作用。关于企业社会责任类型的理论已经浮出水面，但实证研究却很少。在这项研究中，我通过使用动机和类型的原始定量测量来解决这种差异。这项调查的结果挑战了某些现存的企业社会责任概念，