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Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication
Business and Professional Communication Quarterly Pub Date : 2019-08-23 , DOI: 10.1177/2329490619869208
Stephen J. Lind 1
Affiliation  

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium’s communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.

中文翻译:

低资源数字视频:现代商务交流的教学必要性

尽管视频创作在商业环境中无处不在,但在商业沟通课程中却很少见。本文旨在为商务沟通教育领域提供一个理论和机制,以更好地适应现代商务沟通实践。第 1 部分全面展示了视频在商业中的普遍使用,包括统计证据、类型示例以及对媒体传播价值的分析。然后,第 2 部分(以及随后的附录)授权商务沟通教育者通过可轻松适应各种商务课程的交钥匙作业来实施第 1 部分中建议的更改。
更新日期:2019-08-23
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