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Competitions Versus Classes: Exploring the Impact of Case Competitions and Communication Coursework on MBA Ranking
Business and Professional Communication Quarterly ( IF 1.4 ) Pub Date : 2019-01-25 , DOI: 10.1177/2329490618824840
Mary Marcel 1 , Nancy Ross Mahon 2
Affiliation  

Business communication programs and business school competitions are a prevalent component of graduate-level business education. Both activities help students develop problem-solving skills, critical thinking, high-level communication, and applied experiential learning. While business competitions may aid in the development of advanced communication skills, to date there has been no comparison of the effectiveness of coursework, competitions, or both. Using U.S. News & World Report rankings of the top 100 U.S. MBA programs as a proxy for program quality, we find that business communication coursework provides greater benefits when compared with internal case competitions. Specifically, findings indicate a higher ratio of graduate business communication classes to internal competitions correlated to higher rank. Furthermore, reputational advantage was also associated with required communication coursework and a higher number of internal competitions offered for graduate business student participation.

中文翻译:

竞赛与课堂:探索案例竞赛和交流课程对 MBA 排名的影响

商业交流项目和商学院竞赛是研究生商业教育的一个普遍组成部分。这两项活动都帮助学生培养解决问题的技能、批判性思维、高水平沟通和应用体验式学习。虽然商业竞赛可能有助于发展高级沟通技巧,但迄今为止还没有比较课程作业、竞赛或两者的有效性。使用美国新闻与世界报道排名前 100 名的美国 MBA 课程作为课程质量的代理,我们发现与内部案例竞赛相比,商务沟通课程提供了更大的好处。具体而言,调查结果表明,与更高级别相关的研究生商务沟通课程与内部竞争的比例更高。此外,
更新日期:2019-01-25
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