Nearly every business communication textbook includes an explanation of “hard” and “soft” skills. Indeed, most business professionals understand the importance of honing interpersonal competencies as well as technical proficiencies. However, measuring the importance of soft skills and how they are used in an organization is often a difficult task. Therefore, the focus of this article is on rethinking the conversation by applying front-stage and back-stage communication theory to the genres in the case study example of Samsung surrounding its Galaxy Note 7 recall.

中文翻译：

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通过前台和后台类型重新思考软技能

几乎每本商务沟通教科书都包含对“硬”和“软”技能的解释。事实上，大多数商务专业人士都了解磨练人际交往能力和技术熟练程度的重要性。然而，衡量软技能的重要性及其在组织中的使用方式通常是一项艰巨的任务。因此，本文的重点是通过将前台和后台通信理论应用于三星围绕其 Galaxy Note 7 召回的案例研究示例中的流派来重新思考对话。