This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students’ reflective depth varied, though deeper reflections demonstrate sophistication in considering audience constraints and values. Students reported difficulty with negative and persuasive messages and indicated concern about their credibility. Reflections can help instructors understand how students are considering audiences for business documents, which instructors can use to improve their instruction and assess how well students consider business audiences.

中文翻译：

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在商业和专业传播课程中使用反思来衡量观众的意识

本研究描述了反思如何让学生在编写多受众信息包时表达他们的受众意识。我们对 27 次反思进行了分析，其中学生描述了他们在回应不同受众时的经历。学生的反思深度各不相同，但更深入的反思展示了在考虑受众限制和价值观方面的复杂性。学生们表示难以接受负面和有说服力的信息，并表示担心他们的可信度。反思可以帮助教师了解学生如何考虑商业文档的受众，教师可以使用反思来改进他们的教学并评估学生对商业受众的看法。