In March 2018, Rajan joined Wondersmoke India Ltd (WIL) as a sales executive for their cigarette business in Odisha, India. Although there was good demand for Wondersmoke as per the internal customer survey report of WIL on Kendrapara district of Odisha, a lot of the time, the demand was not fulfilled as the retailers did not have sufficient stock owing to inadequate working capital. Rajan needed to increase the cigarette sales from retail outlets in Kendrapara by ensuring that there was no loss of sales due to the lack of working capital of the retailers. Further, he needed to achieve the desired sales performance without making any exception to the company policy of no credit.

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增加“Wondersmoke”的销量：克服零售商的资金紧缩

2018 年 3 月，Rajan 加入 Wondersmoke India Ltd (WIL)，担任印度奥里萨邦卷烟业务的销售主管。虽然根据 WIL 在奥里萨邦 Kendrapara 区的内部客户调查报告，Wondersmoke 的需求良好，但很多时候，由于营运资金不足，零售商没有足够的库存，需求没有得到满足。Rajan 需要确保不会因零售商缺乏营运资金而导致销售损失，从而增加 Kendrapara 零售店的卷烟销量。此外，他需要在不违反公司无信用政策的情况下实现预期的销售业绩。