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Haleeb: Rejuvenating the Market Leader of the Past
Asian Journal of Management Cases ( IF 0.1 ) Pub Date : 2020-05-09 , DOI: 10.1177/0972820120916256
Umair Usman 1 , Rohail Ashraf 2 , Muhammad Asif Khan 2
Affiliation  

With over a decade-long absence from the market, Haleeb Foods Limited had decided to relaunch its flagship brand ‘Haleeb’ within the processed milk category. While the enthusiasm was high, the fact...

中文翻译:

Haleeb:重振过去的市场领导者

由于市场缺席十多年,Haleeb Foods Limited 决定在加工牛奶类别中重新推出其旗舰品牌“Haleeb”。虽然热情高涨,但事实...
更新日期:2020-05-09
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