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Marching Towards Creating Shared Value: The Case of YES Bank
Asian Case Research Journal ( IF 0.1 ) Pub Date : 2020-04-15 , DOI: 10.1142/s0218927519500111
Ashish Pandey 1 , Reeju Guha 2 , Navjyoti Malkar 3 , Nisha Pandey 4
Affiliation  

The case highlights YES Bank’s responsible banking approach through its journey of 12 years characterized by agile response to business opportunity and societal needs, innovative product design, organic and steady business growth and healthy shareholder returns. Responsible banking has evolved with an inclusive approach wherein it is aimed at sustainable development by creating social and natural capital along with creating stakeholder value. The three pillars of responsible banking in YES Bank are; Triple Bottom Line accounting and reporting, climate finance, and corporate social responsibility (CSR). The case raises the question about the ways of measuring the effectiveness of the responsible banking initiatives.

中文翻译:

迈向创造共享价值:YES Bank案例

该案例通过其 12 年的历程突出了 YES 银行负责任的银行业务方法,其特点是敏捷响应商机和社会需求、创新的产品设计、有机和稳定的业务增长以及健康的股东回报。负责任的银行业已经发展为一种包容性的方法,其目标是通过创造社会和自然资本以及创造利益相关者价值来实现可持续发展。YES Bank负责任银行的三大支柱是:三重底线会计和报告、气候融资和企业社会责任 (CSR)。该案例提出了有关衡量负责任银行举措有效性的方法的问题。
更新日期:2020-04-15
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