While many case studies show the importance of a value proposition for profit organizations, this case demonstrates the importance of a value proposition for a non-profit organization in shaping the organization, in particular to prevent organization from an escalating crisis to improve its performance. The case is designed to foster a thoughtful organizational transformation through the development of an organization value proposition based on stakeholder and stakeholder participation theories. Borneo Orangutan Survival Foundation (BOSF) was in a financial crisis before 2011. The new CEO put new value proposition formulation on his priority by analyzing the interests of BOSF’s stakeholders. Hence, the case adds the importance of leadership aspect in analyzing organization’s stakeholders’ interests and expectations and effectively making decisions to meet them.

中文翻译：

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婆罗洲猩猩生存基金​​会 (BOSF)：建立对不同利益相关者的信任

虽然许多案例研究表明了价值主张对营利性组织的重要性，但该案例证明了价值主张对非营利组织在塑造组织方面的重要性，特别是在防止组织因危机升级以提高绩效方面的重要性。该案例旨在通过基于利益相关者和利益相关者参与理论的组织价值主张的发展来促进深思熟虑的组织转型。Borneo Orangutan Survival Foundation (BOSF) 在 2011 年之前曾陷入金融危机。新任 CEO 通过分析 BOSF 利益相关者的利益，将新的价值主张置于其优先事项之上。因此，