Safechem Industries was the leading manufacturer of detergents and allied products in Eastern India under the brand name of ‘SAFED’. Safed had local factories to service the eastern market at a lower cost than other organized players and this also enabled it to compete with the unorganized sector, especially in the rural markets. The case presents a situation in which the General Manager for Marketing & Strategy at Safechem Industries had to formulate the marketing and growth strategy for the future. The company is based mainly in rural parts of Eastern India. The case describes the detergent industry in India with a special focus on rural markets. It also elaborates on the strengths and weaknesses of Safechem with respect to the detergents market and the strategies adopted by it. The General Manager is expected to choose an appropriate marketing and strategic option to help the company achieve its growth plan.

中文翻译：

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安全洗衣粉：以农村为重点的区域品牌

Safechem Industries 是印度东部领先的洗涤剂和相关产品制造商，品牌名称为“SAFED”。Safed 拥有当地工厂，以比其他有组织的参与者更低的成本为东部市场提供服务，这也使其能够与无组织部门竞争，尤其是在农村市场。该案例展示了 Safechem Industries 的营销和战略总经理必须制定未来的营销和增长战略的情况。该公司主要位于印度东部的农村地区。该案例描述了印度的洗涤剂行业，特别关注农村市场。它还详细阐述了 Safechem 在洗涤剂市场方面的优势和劣势以及它所采取的策略。