ABSTRACT Social change develops over time, but it begins with individual and collective actions by real people. In the current American atmosphere of resistance, activism, and art-ivism, what are the tools that artists can employ to motivate audience members to act? This article illuminates the call to action, an essential element of persuasive speaking and writing, and relates it to theatre performance tracking effective practices and encouraging further development of this approach. An effective call to action is clear and direct, has the audience act quickly, lowers barriers to action, focuses on benefits for the audience, and is customized for each person. In theatre performance, it is customary for theatre artists to pose problems—and through this article, I urge the artist to go a step further by engaging in direct and specific calls to action.

中文翻译：

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号召性用语：提升绩效的积极性

摘要社会变革随着时间的推移而发展，但它始于真实人的个人和集体行动。在当前美国的抵抗、激进主义和艺术主义氛围中，艺术家可以使用哪些工具来激励观众采取行动？本文阐明了行动号召，这是有说服力的口语和写作的一个基本要素，并将其与跟踪有效实践的剧院表演联系起来，并鼓励这种方法的进一步发展。有效的行动号召清晰直接，让观众迅速行动，降低行动障碍，关注观众的利益，并为每个人量身定制。在戏剧表演中，戏剧艺术家经常提出问题——通过这篇文章，