ABSTRACT

Rhetorical studies has traditionally separated the mental images of rhetorical vision from other forms of visual rhetoric. This essay seeks to ease this distinction and show how visual culture complements visual language. I argue that contemporary culture has unique visual logics, techniques, and ways of seeing that influence how audiences engage with rhetorical vision. I examine Barack Obama’s 2008 election night address and argue that he presents a cinematic history in order to legitimize the first black presidency. This essay combines ancient and modern visual theories to highlight three strategies: phantasmatic montage, synecdochical gaze, and frames of enargeia and energeia. Ultimately, this analysis calls for more attention to the enthymematic nature of rhetorical vision and its connection to visual culture.

摘要

修辞学传统上将修辞视觉的心理形象与其他形式的视觉修辞分开。本文试图缓解这种区别，并说明视觉文化如何补充视觉语言。我认为当代文化具有独特的视觉逻辑，技术和观看方式，这些影响观众对修辞视觉的理解。我查看了巴拉克·奥巴马（Barack Obama）在2008年大选之夜的演讲，并辩称他展示了电影史，以使第一任黑人总统合法化。本文结合了古代和现代的视觉理论，突出三大战略：phantasmatic蒙太奇，synecdochical的目光，和帧enargeia和energeia。最终，这种分析要求更多地注意修辞视觉的语气学性质及其与视觉文化的联系。