ABSTRACT

Commonly conducted alongside political TV viewing, second screening is a new media use behavior that merits explorations at diverse levels. But the research on second screening is still in its infancy. To deeply understand the complicated mechanism of second screening and its influence in a political milieu, this study focuses on the second screening activities aroused by televised political campaign news and programs, and (1) identifies specific categories of second screening activities during television campaign exposure, and (2) establishes the indirect influences of each type of second screening activity on individuals’ cognition (political knowledge) and behavior (political participation) through internal (internal political efficacy) and external (political discussion) factors.

摘要

通常与政治电视观看同时进行，第二次放映是一种新的媒体使用行为，值得在不同层次上进行探索。但是关于二次筛选的研究仍处于起步阶段。为了深入了解二次筛选的复杂机制及其在政治环境中的影响，本研究着重于通过电视转播的政治竞选新闻和节目引起的二次筛选活动，并且（1）确定电视竞选活动曝光期间特定的二次筛选活动类别， （2）通过内部（内部政治效力）和外部（政治讨论）因素，确定每种类型的第二次筛查活动对个人认知（政治知识）和行为（政治参与）的间接影响。