ABSTRACT

Traditional mass media effect theories place the burden of crisis communication on the organization or media. Analysis of user-generated content alongside traditional media and organizational content can provide insight into how the general public views the event and their information needs. Twitter was used for this study since it is frequently used for news information. A content analysis of tweets made during Hurricane Harvey by users, organizations, and traditional media showed that Twitter users are using similar frames, and many times collectively framing the situation before the organization or media. Findings indicate an increasing role of user-generated messages during a crisis and a need for an integrated approach by organizations and the media.

摘要

传统的大众媒体效应理论将危机沟通的重担置于组织或媒体上。对用户生成的内容以及传统媒体和组织内容的分析可以提供深入了解公众如何看待事件及其信息需求的信息。Twitter被用于这项研究，因为它经常用于新闻信息。对用户，组织和传统媒体在哈维飓风期间所做的推文的内容分析表明，Twitter用户正在使用类似的框架，并且很多时候是在组织或媒体之前共同将情况定为框架。调查结果表明，在危机期间用户生成的消息的作用日益增强，并且需要组织和媒体采用整合的方法。