ABSTRACT

Darling Pumps is a success story of the visionary entrepreneur Mr Ranade. His dream was to design, develop and produce specialized pumps in India. However, due to his minimal exposure to marketing, they were unable to achieve the required growth. Company faced big setback, when Mr Ranade suddenly passed away, without creating any succession plan. This tragedy trigged rumours that DPPL is on the verge of closure. Responsibilities fell on shoulders of Mr Naolekar, son-in-law of Mr Ranade. Because of limited resources, Mumbai unit was closed, which ignited the problems of labour union. Under the leadership of Mr Naolekar the Company was determined to overcome these adversities slowly but surely by evolving own systems and methods of productivity improvement and establishment of own sales and marketing networks. Now DPPL is doing well, in spite of challenges imposed due to increasing competition, demand for newer products, and entry of foreign players.

摘要

Darling Pumps是有远见的企业家Ranade先生的成功故事。他的梦想是在印度设计，开发和生产专用泵。但是，由于他很少接触市场营销，因此他们无法实现所需的增长。当Ranade先生突然离世，而没有制定任何继任计划时，公司面临重大挫折。这场悲剧引发了关于DPPL即将关闭的谣言。拉纳德先生的女son瑙勒卡先生肩负起责任。由于资源有限，孟买部门被关闭，这引发了工会问题。在Naolekar先生的领导下，该公司决心通过发展自己的生产力改善系统和方法以及建立自己的销售和营销网络来缓慢而可靠地克服这些困境。现在DPPL表现不错，