ABSTRACT

Southern Garments, an apparel manufacturing start-up in Sri Lanka was launched by industry veteran Nuwan Perera with the dream of creating something of his own. The entrepreneurial zeal with which Nuwan started has begun to wane. Unplanned expansion and lack of focus have led to operational issues of efficiency and quality which hamper customer retention. Cash flow problems result in a situation whereby the entrepreneur and his enterprise are barely surviving on a month-to-month basis. Running out of options, the fledgling entrepreneur must revive his start-up. Nuwan sees four choices: focus as a subcontractor, eye the export market, compete in the domestic market, or transform his business model. The case study provides opportunity for student or practitioner to immerse oneself in the issues confronted by new ventures specifically in the context of an emerging market and learn how to make strategic choices that enable an enterprise to prosper and grow.

摘要

业内资深人士努万·佩雷拉（Nuwan Perera）创立了斯里兰卡的一家服装制造初创企业Southern Garments，梦想是创造自己的东西。Nuwan开始的创业热情开始减弱。计划外的扩张和缺乏重点导致了效率和质量方面的运营问题，这些问题阻碍了客户的保留。现金流问题导致企业家和他的企业几乎每月都无法生存。初出茅庐的初出茅庐的企业家必须复兴自己的创业公司。Nuwan看到四个选择：集中作为分包商，关注出口市场，竞争国内市场或改变其业务模式。