Abstract During the global COVID pandemic, cooking and baking have reemerged as popular at-home pastimes. In this essay, we focus on digital cooking classes offered by Airbnb. Responding to restrictions on physical mobility, as well as to the sudden demand for leisure activities which could be experienced from one’s home, in early April 2020, Airbnb launched a new service called “Online Experiences” (OEs). While the types of OEs offered on the platform are varied, approximately 30% center around digitally mediated food-preparation. Through our thematic analysis of consumer reviews of OEs, we explore how participants perceive and conceptualize these new digital food-related experiences. Our close analysis of review texts finds that many OE participants discuss these online food activities in terms of digital commensality, highlighting the social connectedness promoted by the act of cooking or baking when performed as a joint action online. In this innovative context, online food-related experiences appear to also stimulate a sense of ‘virtual travel.’

中文翻译：

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反思：Airbnb 与食物相关的“在线体验”：连接和逃避的秘诀

摘要在全球 COVID 大流行期间，烹饪和烘焙重新成为流行的家庭消遣。在本文中，我们重点介绍 Airbnb 提供的数字烹饪课程。2020 年 4 月上旬，为了应对身体活动受到的限制以及对在家中体验休闲活动的突然需求，Airbnb 推出了一项名为“在线体验”（OEs）的新服务。虽然平台上提供的 OE 类型各不相同，但大约 30% 都集中在数字媒介的食物准备上。通过对 OE 消费者评论的主题分析，我们探讨了参与者如何感知和概念化这些与数字食品相关的新体验。我们对评论文本的仔细分析发现，许多 OE 参与者从数字共性的角度讨论这些在线食品活动，突出烹饪或烘焙行为作为在线联合行动所促进的社会联系。在这种创新背景下，与在线食品相关的体验似乎也激发了一种“虚拟旅行”的感觉。