Abstract

The global spread of degree courses taught in English as a Medium of Instruction raises questions about the identity or “branding” of English-taught degree programs in non-Anglophone countries and whether they differ from their equivalents in the national languages. To answer this question, we have examined a sample of master’s degree programs in the same domain, International Relations, across Italy, France and Germany from a quantitative and a qualitative perspective. Our findings suggest that they present a similar branding strategy in line with the standardization process of EU higher education, also reflecting the global trend toward the “entrepreneurial university.”

摘要

以英语为授课语言的学位课程在全球范围内的普及引起了人们对非英语国家英语授课学位课程的身份或“品牌”及其与本国语言同等学历的差异的疑问。为了回答这个问题，我们从定量和定性的角度对意大利，法国和德国的同一领域的国际关系硕士课程样本进行了研究。我们的研究结果表明，他们按照欧盟高等教育的标准化流程提出了类似的品牌战略，也反映了走向“创业型大学”的全球趋势。