ABSTRACT

Awareness and concern about climate change are widespread. But rates of pro-environmental behavior are low. This is partly due to the way in which pro-environmental behavior is framed – as a sacrifice or burden that individuals bear for the planet and future generations. This framing elicits well-known cognitive biases, discouraging what we should be encouraging. We should abandon the self-sacrifice framing, and instead frame pro-environmental behavior as intrinsically desirable. There is a large body of evidence that, around the world, people who are living more environmentally lifestyles are happier than those not doing so. This is the message we should be spreading.

摘要

对气候变化的认识和关注是普遍的。但亲环境行为的比例很低。这部分是由于亲环境行为被框定的方式——作为个人为地球和子孙后代承担的牺牲或负担。这种框架引发了众所周知的认知偏见，阻碍了我们应该鼓励的事情。我们应该放弃自我牺牲的框架，而将亲环境行为定义为本质上可取的。有大量证据表明，在世界各地，过着更环保生活方式的人比不这样做的人更快乐。这是我们应该传播的信息。