ABSTRACT Whilst filmmakers intuitively believe that the movie experience must be emotionally engaging, audience testing continues to follow traditional approaches involving questionnaires and focus groups with insights mainly at the level of overall movie satisfaction. In this paper, we outline a theoretical framework for how the idea of the cinematic moment can support an improved test screening process for filmmakers, providing feedback for decisions about what narrative material is shown to the audience, what sequence it is to be ordered, and what emotional value it must carry. The paper also reveals the findings from the initial testing of the model using a commercially orientated 25-minute film in post-production, supported by interviews with industry practitioners.

中文翻译：

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电影时刻：改善电影的观众测试

摘要尽管电影制作人凭直觉认为电影体验必须具有情感吸引力，但观众测试仍继续遵循传统的方法，包括问卷调查和焦点小组，主要是从整体电影满意度的角度出发。在本文中，我们概述了一个理论框架，说明电影时刻的观念如何为电影摄制者提供改进的测试放映过程，为观众提供什么样的叙事材料，定购顺序以及如何决定的反馈信息它必须具有什么样的情感价值。该论文还揭示了使用商业导向的25分钟胶卷在后期制作中对模型进行的初始测试的发现，并得到了行业从业者的采访的支持。