ABSTRACT Public focus on screen business in Australia has been shaped by the information needs of the regulatory and content investment agencies that monitor and support screen content made under the creative control of Australians. This has meant that available data has concentrated on the types of content that have been deemed to require regulatory support – feature films, documentaries and television drama, with more recent interest in short-form content intended for streaming and online platforms and games. The expansion of the notion of screen business has led to a series of Screen Australia reports that focused the debate on value frameworks that included cultural, economic and audience values. These reports informed the 2017 Federal Government inquiry into the Australian Film and Television Industry – they do not, however, provide insights into how screen business is incorporated into localised regional economies and they tend to downplay the cultural contributions from the television and advertising sectors. By looking at screen business in four regional Australia cities we demonstrate how four modes of screen production, which include commercial and corporate content, is being made sustainably in the regions and that regional screen content production activities are an important part of the national screen production ecosystem.

中文翻译：

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澳大利亚地区屏幕业务的创意可持续性

摘要监管和内容投资机构的信息需求决定了公众对澳大利亚屏幕业务的关注，这些机构监视和支持在澳大利亚人的创造性控制下制作的屏幕内容。这意味着可用数据集中在被认为需要监管支持的内容类型上，包括故事片，纪录片和电视剧，最近对于流媒体，在线平台和游戏的简短内容也越来越感兴趣。屏幕业务概念的扩展导致一系列澳大利亚屏幕报告将辩论集中在包括文化，经济和受众价值在内的价值框架上。这些报告为2017年联邦政府对澳大利亚影视产业的调查提供了信息–但是，提供有关如何将屏幕业务纳入本地化区域经济的见解，并且它们往往低估了电视和广告行业的文化贡献。通过查看澳大利亚四个地区城市的屏幕业务，我们演示了该地区如何可持续地制作包括商业和公司内容在内的四种屏幕制作模式，以及区域屏幕内容制作活动是国家屏幕制作生态系统的重要组成部分。