ABSTRACT In today’s mass-mediated society the plethora of available media content has become a ubiquitous pool of potential knowledge that is sourced in the absence of first-person experience about particular issues, events, individual people and communities. The resulting dispositions that lead to corresponding attitudes and behaviour in the real world are shared by spectators, as well as filmmakers. Hence, the way subjects are represented in media reflects these dispositions and provides an indicator for the current socio-cultural reality. An analysis of existing media content offers filmmakers a clearer insight into spectators' dispositions towards the stories and characters in their films, enabling them to challenge, reduce or strategically utilise social or narrative stereotypes and clichés. This article discusses the benefits of using content analysis and its methodology in the context of teaching documentary film practice at undergraduate level, although the same methodology can be used by established filmmakers who aim to engage in a critical or research-led film practice.

中文翻译：

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内容分析对电影制片人的好处

摘要在当今的大众传媒社会中，大量可用的媒体内容已成为无处不在的潜在知识库，而这些知识是在缺乏对特定问题，事件，个人和社区的第一人称经验的情况下获得的。观众和电影制片人共同分享在现实世界中导致相应态度和行为的倾向。因此，媒体中主题代表的方式反映了这些倾向，并为当前的社会文化现实提供了指示。通过对现有媒体内容的分析，电影制片人可以更清楚地了解观众对电影中故事和人物的态度，使他们能够挑战，减少或战略性地利用社会或叙事的陈规定型观念和陈词滥调。