ABSTRACT The aim of this study was to investigate athletes and coaches’ perceptions of coach need-supportive behaviour and to increase our understanding of the athlete-coach dynamic in the endorsement process. Video-based interviews were conducted with 11 athletes and 10 coaches at an elite sport school in Norway. Narratives were used to tell the story of the predominantly hedonic athlete (the aim of sport participation is having fun) and the predominantly eudaimonic athlete (the aim of sport participation is development). There was an obvious endorsement misfit between the group of athletes labelled hedonic and their coaches. The paradox of the endorsement process intensifies when the “have fun” mentality of the athlete meets the “work hard” mentality of the coach, which, for some athletes, undermines their need-satisfaction, commitment, performance, and well-being. The findings suggest a strong need for a fit between coach and athlete aims for successful coaching in the elite sport school context.

中文翻译：

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在精英体育学校中，“开心”遇到“努力工作”的心态时需要支持的感觉

摘要这项研究的目的是调查运动员和教练对教练需求支持行为的看法，并加深我们对代言过程中运动员教练动态的理解。挪威一所精英体育学校的11名运动员和10名教练进行了基于视频的采访。叙事被用来讲述主要是享乐运动员（运动参与的目的是很有趣）和主要是柔韧性运动员（运动参与的目的是发展）的故事。标有享乐主义的运动员组与他们的教练之间存在明显的背离。当运动员的“开心”心态与教练的“努力工作”心态相吻合时，认可过程的矛盾就加剧了，这对某些运动员来说，破坏了他们的需求满足感，承诺，表现和幸福。研究结果表明，在精英体育学校的环境中，强烈需要教练和运动员之间的契合以成功进行教练。