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Funny “haha” or Funny because I’m Black? Assessing Viewers’ Reactions to Chappelle’s Show
Southern Communication Journal ( IF 0.6 ) Pub Date : 2020-07-30 , DOI: 10.1080/1041794x.2020.1797146
Megan Hill 1
Affiliation  

ABSTRACT For years, Dave Chappelle has maintained that the reason he walked away from his eponymous show, and a $50 million dollar contract, was his realization that people were laughing at him, not with him. This study uses online survey data (N = 156) with an embedded media manipulation to quantitatively examine whether or not viewers accurately perceived the persuasive intent of Chappelle’s brand of racial satire and, subsequently, whether or not viewers perceived Chappelle’s statements about race as serious. The data offer empirical support for Chappelle’s concerns, suggesting viewers’ who held more stereotypical perceptions of African Americans were less likely to perceive Chappelle’s critique of racism as serious. These results reinforce the double-edged nature of racial satire.

中文翻译:

有趣的“哈哈”还是因为我是黑人而有趣?评估观众对Chappelle节目的反应

摘要多年来,戴夫·查佩尔(Dave Chappelle)坚持认为,他离开同名节目并获得5000万美元合同的原因是,他意识到人们在嘲笑他,而不是和他在一起。这项研究使用在线调查数据(N = 156)和嵌入式媒体处理技术来定量检查观众是否准确地察觉了Chappelle种族讽刺品牌的说服意图,以及随后的观众是否认为Chappelle关于种族的陈述是严肃的。数据为查佩尔的忧虑提供了经验支持,表明那些对非洲裔持有更多定型观念的观众不太可能认为查佩尔对种族主义的批评是严肃的。这些结果加强了种族讽刺的双重边缘性。
更新日期:2020-07-30
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