This article adopts a scalar perspective to explore the social construction of cultural geographies that communicate a political ideology that the Mugabe regime created in Zimbabwe. It examines scale-related politics as a governmental institutional political practice which the Mugabe regime executed in order to create and institutionalise a Mugabe personality cult in Zimbabwe, widely known in the literature as Mugabeism. In Zimbabwe, the name Robert Mugabe features the most in the cultural landscape when compared to any other Zimbabwean political actor. This cannot be politically innocent or neutral. Toponymic inscription is critical in creating politically charged linguistic landscapes which communicate intended political agendas. Place names are part of the linguistic tokens that constitute the linguistic landscape. The general public’s conceptualisation of reality is partly shaped by information that comes to them in visual form. This article deploys the three facets of scale, as they relate to the components of the built environment, namely size, level and relation. Through adopting a scalar lens, this article interrogates toponymic strategies that the Mugabe regime employed in order to spatialise Mugabe’s political power.

中文翻译：

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“让我们以自己的名字造津巴布韦”：在津巴布韦命名和穆加贝主义

本文采用标量观点来探讨文化地域的社会建构，这些地域传达了穆加贝政权在津巴布韦创建的政治意识形态。它考察了规模相关政治，作为穆加贝政权执行的政府机构政治实践，以便在津巴布韦建立和制度化穆加贝人格崇拜，这在文献中被广泛称为穆加贝斯主义。在津巴布韦，与其他津巴布韦政治演员相比，罗伯特·穆加贝（Robert Mugabe）这个名字在文化界具有最大的特色。这在政治上不能是无辜的或中立的。地名铭文对于创建传达政治意图的带有政治色彩的语言景观至关重要。地名是构成语言环境的语言标记的一部分。公众对现实的概念化在某种程度上受到视觉形式的信息的影响。本文介绍了规模的三个方面，因为它们与构建环境的组成部分有关，即大小，级别和关系。通过采用标量透镜，本文研究了穆加贝政权为空间化穆加贝的政治权力而采用的地名策略。