ABSTRACT

This article offers a theoretical reflection on how the First Portuguese Football League is preparing to return to competition, after the suspension and mandatory confinement, as well as the security measures adopted in response to the pandemic caused by the new coronavirus. Despite the paper is descriptive and theoretical, our discussion draws particularly on documentary analysis of mass media/journalist reports, official almanacs, and academic works. A first purpose of this paper, therefore, is to address the way in which professional football is financially exposed and vulnerable to the main sponsors, who seek to exert power and influence. Second, we seek to explore the increasing asymmetrical power relations of the broadcaster’s rights that are increasingly using strategies for wielding power than act a business partner. The implications arising from the study are considered for sport-governing bodies and clubs, in addition to future research directions.

摘要

本文从理论上反思了第一个葡萄牙足球联赛在暂停和强制禁赛之后如何准备重返比赛，以及针对新冠状病毒引起的大流行采取的安全措施。尽管该论文是描述性的和理论性的，但我们的讨论还是特别参考了大众传媒/新闻报道，官方年历和学术著作的文献分析。因此，本文的第一个目的是要解决职业足球在财务上面临的风险，并使主要赞助商难以发挥作用，而主要赞助商则试图发挥力量和影响力。其次，我们试图探索广播公司权利之间日益增长的不对称权力关系，这种关系越来越多地使用权力运用策略而不是商业伙伴。