ABSTRACT Zero! This is the number of votes Switzerland obtained on 2 July 1992, when the FIFA chose the host country for the 1998 World Cup. Finishing a distant third behind France (12 votes), which was granted the tournament, and Morocco (7 votes) was a massive humiliation for the Swiss Football Association (ASF) and, according to Zurich’s influential conservative newspaper Tages Ainzeiger, a national embarrassment. Based on original and various kind of sources, the present paper looks back on Switzerland’s failed candidacy in order to identify the motivations underlying the ASF’s desire to host the World Cup, the strategies the bid’s promoters adopted in response to the challenge posed by the lack of suitable facilities, and the circumstances surrounding the bid’s ultimate rejection.

中文翻译：

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“替代出价”。瑞士参加1998年世界杯足球赛的失败

摘要零！这是瑞士在1992年7月2日FIFA选择1998年世界杯主办国时获得的票数。根据瑞士苏黎世颇有影响力的保守派报纸Tages Ainzeiger的说法，在法国（12票）和法国（7票）的比赛中，仅次于法国获得第三名，而摩洛哥（7票）则蒙受了耻辱。基于原始和各种来源，本文回顾了瑞士的失败竞选资格，以找出推动ASF举办世界杯的潜在动机，这是申办发起人为应对因缺乏世界杯而带来的挑战而采取的策略。合适的设施以及最终拒绝投标的情况。