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No sports, no spectators – no media, no money? The importance of spectators and broadcasting for professional sports during COVID-19
Soccer & Society Pub Date : 2020-07-05 , DOI: 10.1080/14660970.2020.1790358
Thomas Horky 1
Affiliation  

ABSTRACT

In 2020, the COVID-19 pandemic is giving sports a timeout. Due to the risk of infection, in Germany no sports events with live spectators were allowed for weeks starting on March 13. The question arises, what would be the impact on spectators and with that on live broadcasting for different sports? While professional sport leagues like handball and hockey (ice hockey) stopped, the football (soccer) league restarted games without spectators on May 16. Using two approaches of sports action as a public presentation of performance and the consumption capital theory, the share of revenues like media, spectators, sponsoring of the biggest sport leagues in Germany is compared. Following this up, the economic impact of COVID-19 on professional sports in Germany is explained. As a result games without spectators (‘ghost games’), the gap between major sports and minor sports seems to be becoming larger.



中文翻译:

没有运动,没有观众–没有媒体,没有钱?观众和广播对于COVID-19期间职业体育的重要性

摘要

2020年,COVID-19大流行使体育运动暂停。由于受到感染的危险,从3月13日开始,在德国,禁止在几周内与现场观众进行体育赛事。由此产生的问题是,这将对观众以及不同体育赛事的现场直播产生什么影响?当职业运动联赛如手球和曲棍球(冰上曲棍球)停止比赛时,足球(足球)联赛在5月16日重新启动没有观众的比赛。使用体育活动的两种方法作为绩效和消费资本理论的公开表述,收入份额像媒体,观众一样,比较德国最大的体育联赛的赞助商。在此之后,解释了COVID-19对德国职业体育的经济影响。结果是没有观众的游戏(“幽灵游戏”),

更新日期:2020-07-05
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