ABSTRACT This case study research presents the entrepreneurial journey of three sisters who created ‘Burger-E-KellaFote’, a fast food business in Bangladesh. The case focuses on how the entrepreneurs achieved success by overcoming many socio-cultural challenges. It explores women entrepreneurs in a country where customary practices, traditions and religious beliefs curtail its women's ability to enjoy their economic and socio-cultural rights. From the beginning, the three sisters have had to defy social expectations, struggle to be taken seriously, cope with the fear of being evicted by neighbourhood business owners, and overcome other complications preventing them from achieving their goal of successfully establishing their new business. The case study ends by addressing the challenges and success of the three women founders and some implications for other women entrepreneurs in starting businesses. The authors conclude with a discussion in the context of relevant literature, concluding thoughts, limitation, and further research.

中文翻译：

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女企业家快餐业：通过企业家精神挑战社会偏见的案例研究

摘要本案例研究介绍了三个姐妹的创业历程，他们三人在孟加拉国创建了快餐店“ Burger-E-KellaFote”。该案例着重于企业家如何通过克服许多社会文化挑战而取得成功。它在一个习惯习俗，传统和宗教信仰削弱其妇女享受经济和社会文化权利能力的国家中探索女企业家。从一开始，三姐妹就不得不无视社会期望，必须认真对待，应对被邻里企业主驱逐的恐惧，并克服其他麻烦，阻止他们实现成功建立新企业的目标。案例研究以解决三位女性创始人的挑战和成功以及对其他女性企业家创业的启示为结尾。作者在相关文献的背景下进行了讨论，包括思想，局限性和进一步的研究。