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Taxonomy of initiatives at work in sharing economy
Australasian Marketing Journal ( IF 4.0 ) Pub Date : 2020-08-01 , DOI: 10.1016/j.ausmj.2020.06.003
Bruno Fernandes 1 , Paula Chimenti 1 , Roberto Nogueira 1
Affiliation  

Abstract It is crucial to classify SE initiatives to better understand such a multifaceted phenomenon. However, previous attempts to classify SE initiatives seem not to contemplate the full SE complexity. Therefore, this study proposes a new classification using a broad taxonomic approach. It started by systematically selecting a set of initiatives. Then, an intensive search on secondary data about the initiatives selected was conducted in order to identify relevant attributes. Next, the attributes identified were successively aggregated resulting in four attribute groups. In the end, each initiative was analysed from the perspective of each attribute group, resulting in five SE categories: commodity intermediary, wealth redistributor, unique-service intermediary, skill redistributor, and decentralized commodity intermediary. Findings suggest that generalizations from studies focused on specific initiatives might be problematic, entrepreneurs should consider the characteristics of different SE categories to design appropriate platforms, and policymakers should avoid regulating all SE initiatives in a homogeneous manner.

中文翻译:

共享经济中工作举措的分类

摘要对SE计划进行分类以更好地理解这种多方面的现象至关重要。但是,先前对SE计划进行分类的尝试似乎并未考虑到完整的SE复杂性。因此,本研究提出了一种使用广泛分类法的新分类方法。它从系统地选择一系列计划开始。然后,对有关所选计划的辅助数据进行了深入搜索,以识别相关属性。接下来,对识别出的属性进行连续汇总,从而得到四个属性组。最后,从每个属性组的角度分析了每个计划,得出了五个SE类:商品中介,财富再分配者,独特服务中介,技能再分配者和分散商品中介。
更新日期:2020-08-01
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