Abstract Charities have difficulty raising money to execute their plans, which are mainly focused on addressing social challenges. As a big proportion of donations come from individual consumers, understanding their different characteristics and psychological states is important. Power has a psychological quality that varies during everyday interactions and influences consumers’ actions. Investigating the impact of power state on donation intentions across two studies, this research first illustrates that powerless consumers with a high level of incremental theory of emotion show an increased willingness to donate, and second, negative affect is the underlying mechanism in the interaction between sense of powerlessness and the incremental theory of emotion on donation intentions. These results have theoretical and empirical implications.

中文翻译：

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权力和隐性理论对捐赠的影响

摘要慈善机构很难筹集资金来执行其计划，这些计划主要集中于应对社会挑战。由于捐赠的很大一部分来自个人消费者，因此了解他们的不同特征和心理状态非常重要。权力的心理素质在日常互动中会发生变化，并影响消费者的行为。在两项研究中，研究了权力状态对捐赠意愿的影响，该研究首先说明，具有较高情感增量理论的无能为力的消费者显示出更高的捐赠意愿，其次，负面影响是感官之间相互作用的潜在机制。无能为力和对捐赠意图的情感增量理论。这些结果具有理论和经验意义。