Abstract Because the sharing economy compels firm-stakeholder dynamics towards a multi-stakeholder market orientation (MSMO), the structures and power dynamics of sharing-economy firms differ markedly from traditional-economy firms. In this vein, we explore sharing-economy firms’ dependence on stakeholders (new power), the continual threat of new entrants (exponential organisations), and how these conditions combine to create additional stakeholder value by shifting Pareto efficient outcomes. We also discuss how previous scholarly efforts to impel traditional-economy firms toward stakeholder orientations failed because these firms generally treated stakeholder satisfaction as an optional rather than crucial goal for achieving sustainable competitive advantages. Finally, we argue that sharing-economy firms continue to disrupt markets, which increases every firm's need to explore value creation in theory and practice.

中文翻译：

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为何消费者的“新力量”将改变营销方式

摘要由于共享经济迫使企业－利益相关者向多利益相关者市场取向（MSMO）发展，因此共享经济公司的结构和权力动态与传统经济公司明显不同。本着这种精神，我们探讨了共享经济公司对利益相关者的依赖（新权力），新进入者的持续威胁（指数型组织），以及这些条件如何通过转移帕累托有效成果来结合以创造更多的利益相关者价值。我们还讨论了以前促使传统经济公司走向利益相关者取向的学术努力是如何失败的，因为这些公司通常将利益相关者的满意度视为实现可持续竞争优势的可选而非关键目标。最后，我们认为共享经济公司继续扰乱市场，