This paper explores the early diversification of Paris haute couture firms through the lens of the wholesale clothing line of the house of Jean Patou. In 1929, Jean Patou founded a separate division under the name “Jane Paris.” He aimed to better reach his American buyers, therefore complementing the strategies of Americanization for his haute couture house. The case of Jane Paris allows us to examine how Paris couturiers developed their own ready-to-wear in a context of increased international competition and economic difficulties for the traditional haute couture model. That the Jane Paris experiment only lasted for a few months while the house of Jean Patou flourished suggests that the strategy to diversify succeeded in beauty and accessories, rather than in clothing.

中文翻译：

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批发时装

本文通过让·帕图 (Jean Patou) 家族的服装批发系列镜头，探讨了巴黎高级时装公司的早期多元化。1929 年，Jean Patou 以“Jane Paris”的名义成立了一个独立的部门。他的目标是更好地接触到他的美国买家，因此补充了他的高级时装屋的美国化战略。Jane Paris 的案例让我们能够研究巴黎女装设计师如何在国际竞争加剧和传统高级时装模式面临经济困难的背景下开发自己的成衣。Jane Paris 的实验只持续了几个月，而 Jean Patou 的房子却蓬勃发展，这表明多元化战略在美容和配饰方面取得了成功，而不是在服装方面。