ABSTRACT The Telugu diaspora, the second largest Indian linguistic diaspora abroad, plays a key role in influencing the political economy of their home States – Andhra Pradesh and Telangana – as well as their host lands. The intentions of post-globalized Telugu diaspora to continue their traditions and cultural ties, through media and fine arts, with their homelands have in fact transformed the Telugu diaspora itself into a potential source for cultural diplomacy between the two lands. The explosion of Telugu media, Tollywood, mobile, Internet and web-sources, increased earnings and currency exchange of dollar have enabled Telugu diaspora establish numerous Telugu associations across the globe for an increased bi-directional cultural flows and investments in their homelands for their rapid growth and development. Grounded in the centre–periphery model of Ghosh-Schellhorn [2006. “Introduction: A Preface to Peripheral Centers, Central Peripheries.” In Anglophone India and its Diasporas, edited by M. Ghosh-Schellhorn and V. Alexander, 12–35. Munster: Lit Verlag] along the side of Friedman’s tenets of globalization coupled with the definition of ‘soft power’ [Chitty, N. Forthcoming. “Soft Power, Civic Virtue and World Politics.” In Handbook on Soft Power, edited by N. Chitty, G. Rawnsely, J. Simons, and L. Ji. Routledge; Nye, J. Jr. 2004. Soft Power: The Means to Success in World Politics. Public Affairs/Perseus Books Group; Nye, J. Jr. 2011. The Future of Power. Philadelphia, PA: Public Affairs/Perseus Books Group], the present study tends to map not only the bi-directional cultural flows of Telugu diaspora but also show how these flows perpetuated the caste identities, matrimonial relationships, moral and religious anchoring with the homeland. The study hypothesizes that bi-directional cultural flows that subsume media, television and film industry bear a direct relationship with the political economy of homelands. The study further documents that these bi-directional flows have also transformed Telugu diaspora itself into a flagship resource as a ‘soft power’.

中文翻译：

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泰卢固语侨民作为软实力：将媒体、文化联系和政治经济与祖国映射

摘要 泰卢固语侨民是海外第二大印度语言侨民，在影响其祖国安得拉邦和特伦甘纳邦及其东道国的政治经济方面发挥着关键作用。后全球化的泰卢固侨民通过媒体和艺术与家乡继续他们的传统和文化联系的意图实际上已经将泰卢固侨民本身转变为两地之间文化外交的潜在来源。泰卢固媒体、Tollywood、移动、互联网和网络资源的爆炸式增长、收入增加和美元货币兑换使泰卢固侨民在全球范围内建立了众多泰卢固协会，以增加双向文化流动和对家乡的投资。增长与发展。以 Ghosh-Schellhorn [2006 的中心-外围模型为基础。“引言：外围中心、中央外围的序言。” 在讲英语的印度及其侨民中，由 M. Ghosh-Schellhorn 和 V. Alexander 编辑，12-35。Munster：Lit Verlag] 沿着弗里德曼的全球化原则与“软实力”的定义相结合 [Chitty, N. 即将出版。“软实力、公民美德和世界政治。” 软实力手册，由 N. Chitty、G. Rawnsely、J. Simons 和 L. Ji 编辑。劳特利奇；Nye, J. Jr. 2004 年。软实力：世界政治成功的途径。公共事务/珀尔修斯图书集团；Nye, J. Jr. 2011。权力的未来。宾夕法尼亚州费城：公共事务/珀尔修斯图书集团]，本研究不仅倾向于描绘泰卢固侨民的双向文化流动，而且还展示了这些流动如何使种姓身份、婚姻关系、道德和宗教与祖国的联系永存。该研究假设包含媒体、电视和电影业的双向文化流动与家乡的政治经济有直接关系。该研究进一步证明，这些双向流动也将泰卢固侨民本身转变为作为“软实力”的旗舰资源。