This article presents a conceptual perspective of the pathways through which object attachment can affect individuals' willingness to pay (WTP) for an object. To introduce this perspective, we first provide an integrative overview of WTP as a comparative valuation that is constructed based on individual factors and comparative factors. We outline four general pathways through which these factors can affect WTP. We then discuss how object attachment can impact WTP through each of these pathways. Lastly, we point out that existing methods of measuring WTP cannot capture the comparative pathways, and we introduce to the reader a WTP method that is capable of assessing these pathways.

中文翻译：

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对象依恋如何影响支付意愿 (WTP) 的概念化和测量途径

本文提出了对象依恋可以影响个人为对象支付意愿 (WTP) 的途径的概念视角。为了介绍这个观点，我们首先综合概述 WTP 作为一种基于个体因素和比较因素构建的比较估值。我们概述了这些因素影响支付意愿的四种一般途径。然后我们讨论对象依恋如何通过这些途径影响 WTP。最后，我们指出现有的 WTP 测量方法无法捕捉比较路径，我们向读者介绍了一种能够评估这些路径的 WTP 方法。